P-Brain

When AMD launched their Fusion APU, they knew it was going to revolutionize everything. They needed a campaign that showed how it would amplify our potential, enrich our lives, widen our knowledge, expand our freedom, and be the catalyst to create a better future. And who better to speak about the future than those who would live it, dream it and create it?

The world’s most powerful fleet is always looking for the best and brightest. The old ways of recruiting? That won’t work for the next generation of Sailors. You have to go where they are (online) and speak how they think (bold and in your face).

From Culinary Specialists to Nurses and Fire Controlmen to Electronics Technicians, we created compelling materials across all mediums to bolster the ranks of America’s Navy.

It takes something special to lead the fleet. It can’t be taught. Can’t be learned. You’re either born with it or you aren’t. With video, radio, banners, social, digital activations, a free resume enhancer and more, this campaign spoke to civilians who might already have what it takes to be a Navy Officer but didn’t even realize it.

The Austin Children's Shelter needed a public service announcement that would give a glimpse into how important their services are by telling one of their client's stories. Our tactic? Take a very personal story and make it something everyone could relate to.

For cotton growers, the seed they choose is the first step toward success or failure. What most people don’t realize is that seeds are more than what meets the eye. With the industry's first quad-stacked herbicide trait, FiberMax Cotton by BASF offered bigger yields and higher premiums.

We found a multifaceted and arresting way to put this sexy trait front a center. Using print, OOH, digital banners and online video, we captured the attention and aspiration of growers in the Western Cotton Belt.

Soybean growers need to get the most out of every acre. While they’re willing to do what it takes to protect their plants, they need technology that lasts so they don’t have to reapply. Revylok fungicide from BASF has two new active ingredients that let it fight longer and stronger, helping growers get more bushels per acre.

We shared this news with an integrated campaign of print, video, radio, banners and more.

Bringing Dell interactive projectors into K-12 classrooms could have a dramatic effect on the way children learn. Exploring new worlds, expanding possibilities and accelerating the pace at which teachers share information, these powerful tools could change education forever. And this little brainiac tells us why.

Central Texas is full of people living active lifestyles who are always looking for smarter, healthier ways to shop—and if they can save money doing so, well, all the better. This campaign was designed to promote the Choose Healthier Deals card for It's Time Texas. And it did so in a fun, graphic way.

NetIQ's products are designed to simplify the challenges faced by IT concerning access and security. Utilizing powerful chalkboard imagery and photography along with witty headlines, we depicted several “nightmare” scenarios that IT encounters during their day, as spoken by a less-than-knowledgeable co-worker.

When it comes to stroke and spine care, most patients just want to know if they can get their life back to how it was before. If they'll ever be able to go to the places they used to go and do the things they used to do. And with the help of the industry-leading physicians at St. David's NeuroTexas Institute, they can.

In the world of cloud, while Rackspace had a loyal fan base, they didn't have the money to go up against the really big dogs in the category. The decision was made to shift the story of who they are and what they provide.

Using print, OOH, digital, mobile billboards and more, we created a bold campaign to stand out from the competition, grab some attention and let people know what Rackspace really had to offer.

Reliant Energy wanted to differentiate themselves from the competition and do it in a highly memorable way.

Working with the animators at HouseSpecial, we created a brand persona from scratch, through testing and character development, then launched him into market through a cohesive campaign of video, social, digital, OOH and more.

The world met Hugo. And it was love at first sight.

Life happens in our homes and in our offices. It happens in our kitchens, our TV rooms, at our desks and in our backyards. It happens when we’re brewing coffee at sunrise and when we’re reading in bed at night. Reliant knows that at times like these their customers aren't thinking about energy, but it’s there. And so is Reliant, enabling and empowering life ... switched on.

From winning the AOR pitch to concepting and producing a Super Bowl spot in four months, the Reliant account started off with a bang, then grew from there. A regional energy provider, their business was a constant stream of broadcast, radio, OOH, social and digital. And it all began with these.

With the 2017 Super Bowl being held in their own NRG Stadium, Reliant knew they had to do something to cut through the clutter.

Collaborating with Matthew McConaughey, we created a series of nine spots that ran before, during and after the Super Bowl. A continuous stream of consciousness done as only Matthew can — all paying homage to the crazy power of energy.

Doing a brand relaunch for a natural gas company is never simple. For SCANA Energy, it involved not only a new logo and a new look and feel, but updating their friendly neighborhood brand personas into a family that people actually cared about and looked forward to interacting with.

Working with Arevera, we introduced Harry, Linda, Milo and Maple to the people of Georgia in a fun and memorable way. Using an integrated 360 campaign of video, print, OOH, radio, rich media, digital and social — not to mention sponsorships with the Atlanta Falcons, Atlanta United and the Atlanta Dream.

St. David's HealthCare had one of the best heart and vascular programs in Central Texas, and yet no one knew about it. The client didn't want to brag. But they were sick and tired of other hospitals staking claims that just weren't true. We found a lovely way for them to tell the world what was really happening at St. David's.

When St. David's launched their new Women's Center of Texas, they wanted it to be unlike anything else in the area. A place dedicated exclusively to the care of women. A place where their services, needs and treatments are just the most important thing ... they're the only thing.

When Texas A&M wanted to celebrate the 100th year of the 12th Man, we answered the call.

Recruiting thousands of students to show up over the summer, we recreated the University’s world-renowned Midnight Yell and the fear it strikes into the heart of the conference. Our spot made sure everyone knew the spirit of the 12th Man, from Aggies to opponents alike.